Sell on Amazon in the US

How to Sell on Amazon in the U.S

Amazon is perhaps the world’s biggest online marketplace, with over 2 billion unique visitors every month. More than anything, it allows you to sell internationally with few hassles. With Amazon, you get access to a wide range of buyers.

Amazon U.S. has more customers than any other international Amazon site, making it very attractive to sellers internationally.

As a part of Amazon’s seller-ecosystem, you as a seller are running with others that range from Fortune 500 organizations to local companies. And despite this contrast, third-party sellers who have joined Amazon since 1999, have grown to 58% of Amazon’s sales. In fact, their sales on Amazon are growing at a rate of 52% a year.

How do I register as an Amazon seller?

With two selling plans, individual and professional, Amazon offers you the flexibility to sell to millions of buyers. Before you begin registration, decide which plan is a better fit for your business.

The Individual plan costs $0.99 per sale, while sellers using the Professional plan pay $39.99 per month, no matter how many items they sell. So if you are a seller who can sell more than 40 items a month, then the Professional option is your best bet. On the bright side, sellers are given the flexibility to change between plans, so should you want to begin as an individual and later upgrade to a professional plan, you can easily do that. There are currently 5 costs directly associated with starting an Amazon business which are listed as below: 

The 4 simple steps to create your Amazon seller account

Before we dive into the depths of becoming a seller on Amazon, here is a brief overview of what to expect during your registration process. 

  • Step 1: Go to
  • Step 2: Scroll down and click the “Selling on Amazon” link.
  • Step 3: Choose between “Sell as a Professional” or “Sell as an Individual” as per the plans listed in the above section
  • Step 4: Fill out the required information and once you’re done then you’ve officially become an Amazon seller.

Choose a Seller Plan

When you sign up to sell on Amazon, you’ll choose one of three different selling plans, depending on the scale of your business:

  • Amazon Individual Seller: If you own a very small business and plan to sell fewer than 40 items per month, you can sign up as an Amazon individual seller. This will cost you just $0.99 per sale, plus a few other transaction fees.
  • Amazon Professional Seller: If you plan to sell more than 40 individual items per month, you’ll need to sign up for a professional account. Amazon will charge a subscription fee of $39.99 per month, plus some transaction fees on each sale.
  • Amazon Vendor: If you manufacture products yourself, you can sell these goods as a wholesale business to Amazon. They will handle product listings, fulfillment, and shipping, and when they run out of stock, they will order more from you.

Be aware that certain products require approval to sell—and, if approved, only sellers with professional accounts are eligible to sell those products. Some products that require approval include specific software, laser pointers, and hoverboards.

Full Sign-Up Flow walk through

In order to complete your registration, make sure you have access to:

Before you sign up, make sure you’re ready with the following:

  • Business email address or Amazon customer account
  • Internationally chargeable credit card
  • Government ID (Your passport)
  • A bank account where Amazon can send you proceeds from your sales

  • Bank account number and bank routing number
  • Tax information = Employer Identification Number
  • Phone number

Next up, enter in your company registration number. This is known as your EIN (Employer Identification Number) (FZCO Accountants will help you get this number). You’ll also need to enter in a phone with SMS capabilities and the name of the primary contact person.

List your products

To start selling a product on Amazon, you’ll create a product listing in Seller Central (or via API). A product listing includes:

  • A product identifier, such as GTIN, UPC, ISBN, or EAN to specify the exact item you’re selling. You can get a UPC code directly from GS1, or request an exemption.
  • A SKU, which is a product ID you create to track your own inventory
  • Offer details, including price, product condition, available quantity, and shipping options
  • Product details like name, brand, category, description, and images
  • Keywords and search terms to help buyers find your product

If another seller already offers the same product, you’ll match an existing listing (which means some details will already be in place, like the product identifier). If you’re the first seller to offer a product, you’ll create a new listing.